Dr. Joseph Pancras is Vice President -Strategic Analysis, at IMC International. Dr. Pancras has extensive experience in the Marketing Research industry as well as Strategic Analysis of Firm, Products, Market and Competition. He is an expert at applying cutting edge concepts and methods from marketing econometrics and empirical industrial organization to consumer and market data. He employs this expertise to obtain data-based solutions and insights to crucial strategic questions facing firms in a competitive, interactive environment. Dr. Pancras has a Ph.D. in Marketing from the Stern School of Business, New York University.