Dr. Rajkumar Venkatesan is Director-Solutions Delivery,
at IMC International. Dr. Venkatesan has extensive consulting
experience in building Customer Profitability, Market Share,
New Product Diffusion, Brand Equity, and Direct Marketing
models. He has designed efficient database marketing programs
for several firms including IBM, ING Financial Services,
Cingular Wireless, BP/AMOCO, Texas Children's Hospital,
Intermec, and C3i. He is an expert in developing individual
customer level marketing models and evolutionary algorithms
that assess Return on Marketing Investments. His research
on Customer Lifetime Value and Genetic Algorithms has won
Awards from the Marketing Science Institute (MSI), and the
Institute for Study of Business Markets (ISBM), and the
American Marketing Association (AMA). Dr. Venkatesan has
a Ph.D. in Marketing from the University of Houston.
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