Dr. Rajendra K. Srivastava

Dr. Rajendra Srivastava is an expert in the areas of strategic brand management, marketing and finance. He has published extensively in scholarly journals like Journal of Marketing and Journal of Management. He has extensive knowledge in the area of Market, Firm and Brand Valuation. He has vast experience with Banking and E-Business industries. As a consultant, he has advised companies such as 3M, AMD, Wall St. Journal and other Global 500 companies in the U.S. and internationally. Dr. Srivastava is the Jack R. Crosby Regents Chair in Business Administration and Professor of Marketing and Management Science and Information Systems at the McCombs Business School, University of Texas at Austin.