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Dr.
Srini S. Srinivasan
Dr Srini Srinivasan has developed unique expertise in the areas
of Retailing and Promotions. He has conducted extensive research
in Marketing Research and Strategy, Pricing and Promotions, Loyalty
and Satisfaction. His research results have appeared in the Journal
of Advertising, Journal of Retailing, Journal of Marketing Research,
the Journal of Professional and Personal Selling, and the Journal
of Product and Brand Management. He has held positions with several
firms. Dr Srinivasan is Associate Professor of Marketing, Drexel
University, Philadelphia.
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