Dr. S Sriram is Vice
President -Modeling
Services, at IMC International.
Dr. Sriram has extensive
experience in building
statistical models related
to business questions.
He is an expert analyzing
both individual level
and aggregate market
data to address issues
such as the dynamics
of brand equity and
its implications for
optimal marketing budget
allocation, consumer
adoption of new technology
products, and the nature
of strategic interaction
between firms. Dr. Sriram
has a Ph.D. in Marketing
from Purdue University.
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