A
CONTINGENCY FRAMEWORK FOR THE MODE OF ENTRY DECISION
by V. Kumar and Velavan Subramaniam
The extant literature on the choice of entry modes into international
markets has assumed that the mode of entry is a single stage rational
analytic decision by the manager. A contingency framework for
the mode of entry decision which accommodates alternative decision
strategies is presented. As a part of the contingency framework,
a strategy-rational analytic-used by past researchers and an alternative
strategy of decision making-cybernetic-are discussed. Each decision
strategy has its own merits and disadvantages. An outcome of the
cybernetic strategy is a hierarchical model for the mode of entry
decision. Implications of the alternative strategies for the mode
of entry decision are also provided.
Journal
of World Business, Vol. 32, Number 1 (Year 1997)
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