About Us
Services
Clients
Knowledge Center
Contact Us
Home
IMC International IMC International IMC International IMC International
Knowledge Center Innovative Marketing Consultants
Publications
Books
Articles
Public Forums
Events

  Printer Friendly Page Printer Friendly Page

  Articles Please contact us for further details

 
AGGREGATE AND DISAGGREGATE SECTOR FORECASTING USING CONSUMER MEASURES
by Kumar, V., R. Leone and J. Gaskins

The usefulness of the combination of Katona's "ability and willingness to buy" framework and Bayesian vector auto regression for business forecasting was examined. Models were estimated with and without a measure of consumer confidence and with either a vector auto regression model with lag structure determined by a stepwise (VAR) or a Bayesian (BVAR) approach. Additionally, Kantona's monthly data were used in the operationalization of the framework. It was found that the BVAR, along with the consumer confidence measure, performed the best across three forecasting horizons and three performance measures. Any degradation of model performance at lower level of aggregation across expenditure categories was only modest. The findings suggest that the use of BVAR, with consumer confidence index as a predictor should be considered in business forecasting.
                                     International Journal of Forecasting, Vol. 11 (Year 1995)