Choosing the Right Metrics to Maximize Profitability and Shareholder Value

Analyzing Variations in Advertising and Promotional Expenditures: Key Correlates in Consumer, Industrial, and Service Markets

An Empirical Assessment of Merger and Acquisition Activity in Retailing


Customer Experience Management in Retailing: An Organizing Framework


Managing Retailer Profitability - One Customer at a Time!

Cross-Buying in Retailing: Drivers and Consequences

The Different Faces of Coupon Elasticity

Building and Sustaining Profitable Customer Loyalty for the 21st Century


Price Discounts or Coupon Promotions: Does it matter?

Pushing and Pulling on the Internet

The Effect of Retail Environment on Retailer Performance

Store, Market, and Consumer-Characteristics: The Drivers of Store Performance


The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables

Explaining Variations in Advertising & Promotional Expenditures over Sales Ratio: A Re-Analysis

Explaining Variations in Advertising & Promotional Expenditures over Sales Ratio: A Response, Research Criteria, and Guidelines

Assessing the Competitive Impact of Type, Timing, Frequency and Magnitude of Retail Promotions

The Effect of Brand Characteristics and Retailer Policies on Response to Retail Price Promotions: Implications for Retailers

Explaining Variation in Sales Response to Retail Price Promotions

Forecasting Performance of Market Share Models: An Assessment, Additional Insights and Guidelines

A Decomposition of Repeat Buying

A Comparative Study of Market Share Models Using Disaggregate Data

Correlates of Marketing Communication Intensity in Consumer Industrial and Service Markets

Market Segmentation by Visual Inspection

Measuring the Effect of Retail Store Promotions on Brand and Store Substitution