Global Diffusion Models: Back to the Future Multinational Diffusion Models: Evolution Towards a New Framework Segmenting Global Markets: Look Before You Leap Cross-National Diffusion Research: What Do We Know and How Certain Are WE? Cross-National Learning Effects in Global Diffusion Patterns: An Exploratory Investigation A Contingency Framework for the Mode of Entry Decision Capturing the Cross-National Learning Effect: An Analysis of an Industrial Technology Diffusion Identifying Factors for Successful Exporting by Small Businesses: Implications for Competitive Advantage An Interactive Multicriteria Approach to Identifying Potential Foreign Markets International Direct Marketing Efforts: Are They Useful to Small Businesses in Establishing Consistent Patterns of Exporting?
Printer Friendly Page
