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  Books (Click on the book for a brief review about the book)
 
   

Customer Lifetime Value by Dr.V.Kumar

Customer Lifetime Value

managing customers for profit by Dr.V.Kumar

Managing Customers for Profit, 1st Ed.
   

Marketing Research 10th Ed.

Marketing Research, 10th Ed.

Essentials of Marketing Research, 2nd Ed.
   

Marketing Research, 9th Ed.

International Marketing Research
   


Customer Relationship Management: A  Databased Approach