Partial list of events where IMC International's CEO Dr V Kumar has participated as one of the key speakers:
January, 23 and 24, 2009
Academic Conference
Emory University, Atlanta, GA
Organized by: Goizeuta Business School
Speaking Topic: “Marketing Strategy meets Wall Street”
February, 2009
Marketing Hightower Lecture
Emory University, Atlanta, GA
Organized by: Goizeuta Business School
Speaking Topic: “Exploring the Link Between Customer Brand Value, Customer Referral Value and Customer Lifetime Value”
March, 2009
Dartmouth College, Hanover, NH
Speaking Topic: “Expanding the Role of Marketing: From Customer Equity to Market Capitalization”
March, 2009
Linkage Strategy
Bonita Springs, FL
Speaking Topic: “Building a Profitable & Loyal Customer Management Strategy”
April, 2009
Drexel University, Philadelphia, PA
Speaking Topic: “Building a Profitable & Loyal Customer Management Strategy”
May, 2009
Dartmouth College, Hanover, NH
Speaking Topic: “Expanding the Role of Marketing: From Customer Equity to Market Capitalization”
June, 2009
Olin Business School, Washington University, St. Louis, MO
Speaking Topic: “Expanding the Role of Marketing: From Customer Equity to Market Capitalization”
July, 2009
Singapore Management University, Institute of Service Excellence, Singapore
Speaking Topic: “Measuring and Maximizing Customers' Lifetime, Brand and Referral Value”
August, 2009
Marketing Accountability Standards Board, Marketing Accountability Foundation, Chicago, IL
Speaking Topic: “Bringing Marketing to Wall Street - The Role of CLV”
October, 2009
Direct Marketing Association, Atlanta, GA
Speaking Topic: “Measuring and Maximizing the Value from the Customer”
November, 2009
Advanced School of Marketing Research, American Marketing Association, Atlanta, GA
Speaking Topic: “Managing Customers for Profit”
November, 2009
Quartz Consulting, Denmark
Speaking Topic: “Managing Brands and Customers for Profit”
November, 2009
Copenhagen Business School, Denmark
Speaking Topic: “Linking CLV to Shareholder Value”
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