Marketing Intelligence

IMC delivers the state-of-the-art business intelligence and marketing research solutions that are essential to maintaining competitive advantage in an ever-changing business environment. Through the use of both qualitative and quantitative research techniques, we provide our clients a comprehensive view of consumer behavior and competitive landscape.

Whether developing a customer satisfaction and retention program domestically, or executing market research projects internationally, IMC consultants draw upon a vast resource of knowledge and experience. Also, members of the IMC team have authored several best-selling books on the topics of business intelligence and international marketing research.

  • International Marketing Research
  • Advanced Marketing Research
  • Designing Effective Questionnaires
  • Survey Research
  • Conducting Focus Groups