IMC delivers the state-of-the-art business intelligence and marketing research solutions that are essential to maintaining competitive advantage in an ever-changing business environment. Through the use of both qualitative and quantitative research techniques, we provide our clients a comprehensive view of consumer behavior and competitive landscape.
Whether developing a customer satisfaction and retention program domestically, or executing market research projects internationally, IMC consultants draw upon a vast resource of knowledge and experience. Also, members of the IMC team have authored several best-selling books on the topics of business intelligence and international marketing research.
- International Marketing Research
- Advanced Marketing Research
- Designing Effective Questionnaires
- Survey Research
- Conducting Focus Groups