2013

Events in 2013

Building a Profitable and Loyal Brand & Customer Engagement Strategy
January 2013
IIMA Marketing Conference: Emerging Economies in Marketing
IIM Ahmedabad, India
Research on Lifetime Value – Past, Present and Future
February 2013
Wharton Marketing Camp 2013
Philadelphia, PA
The Impact of National Culture on the Relationship between Marketing Efforts
February 2013
AMA Winter Marketing Educator’s Conference
Las Vegas, Nevada
Leveraging BIG DATA to Identify, Understand, and Manage Customers by ‘Habit” to Increase Customer Profits and Improve Firm Performance
May 2013
Theory & Practice in Marketing Conference on Marketing Impact
London, England

2012

Events in 2012

Profitable Brand & Customer Engagement
June 2012
Marketing Scholar Forum X: Latest Challenges in Research in Marketing
Hong Kong, China
Marketing for Profitable Customer Engagement
June 2012
47th AMA Sheth Foundation Doctoral Consortium
University of Washington, Seattle, WA
Social Media Strategy: Increasing the Value and ROI of Intangibles and Tangibles
April 2012
INFORMS Analytics Practitioners Conference
Huntington Beach, CA
The Value of Social Media: Lessons Learned from Successes and Failures
February 2012
Indian Institute of Technology, Madras, Chennai, India
Building a Profitable and Loyal Brand & Customer Engagement Strategy
November 2012
Marketing Research Group seminar
Brunel University, United Kingdom
Maximizing Profitable Customer Engagement
October 2012
Pontifical Catholic University of Parana, Brazil
Sustainability, and Marketing to Socially – Connected Consumers
December 2012
MARCON 2012: International Marketing Conference
IIM Calcutta, India

2011

Events in 2011

So, Where Does Marketing Go From Here – How to Create a Marketing Profession We Can All Be Proud Of
June 2011
World Marketing Forum
Accra, Ghana
How MSI Has Influenced My Research
June 2011
AMA Sheth-Foundation Doctoral Consortium
Oklahoma State University Stillwater, OK
Managing Brands and Customers for Profit
June 2011
World Marketing Forum – Keynote Speaker
Accra, Ghana
Crafting a Manuscript: Generating Ideas
July 2011
Global Conference on Service Excellence
Singapore
Marketing Gurus
May 2011
Academy of Marketing Science Conference Special Panel Session
Coral Gables, FL
Modeling The Dynamics of Marketing-Mix Responses In Emerging Markets
July 2011
Marketing Dynamics Conference
Jaipur, India
The Financial Determinants of Adopting Radically Innovative Information Technology: An Empirical Anarchy
June 2011
Marketing Science Conference
Houston, TX
So, Where Does Marketing Go From Here – How to Create a Marketing Profession We Can All Be Proud Of
June 2011
World Marketing Forum
Accra, Ghana
Marketing Gurus
May 2011
Academy of Marketing Science Conference Special Panel Session
Coral Gables, FL
Social Networks and SCRM: The Impact of Social Networks in Business
October 2011
Prática and Focused Management Columbia
Bogatá, Columbia

2010

Events in 2010

Understanding the Drivers of Customer Referral Value
June 2010
INFORMS Marketing Science Conference
Cologne, Germany
Uncovering Implicit Customer Needs for Determining Product Positioning: Growing Prudential Annuities
January 2010
ISMS-MSI Practice Conference
Massachusetts Institute of Technology, Cambridge, MA
Understanding the Drivers of Customer Referral Value
June 2010
INFORMS Marketing Science Conference
Cologne, Germany
The Role of Attitudes in Customer Value: Does the Contractual Nature of the Relationship Matter?
June 2010
INFORMS Marketing Science Conference
Cologne, Germany
A Review of Customer Equity Models in the Context of Discounted Cash Flow Valuation Theory
June 2010
INFORMS Marketing Science Conference
Germany
Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities’ Variable Annuity Sales
June 2010
INFORMS Marketing Science Conference
Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities’ Variable Annuity Sales
January 2010
ISMS-MSI Practice Conference
Massachusetts Institute of Technology, Cambridge, MA
CRM in an Emerging Market
December 2010
Academy of Indian Marketing Conference on “Emerging Markets in the New World Order – The Paradigm Shift
India
Service Innovation – When, Where and How?
July 2010
ISES Global Conference on Service Excellence
Singapore Management University Singapore
Crafting a Manuscript: From Idea Generation to Publication
June 2010
AMA Sheth-Foundation Doctoral Consortium
Texas Christian University Fort Worth, TX
Creating Shareholder Value: An Integrated Perspective
June 2010
AMA Sheth-Foundation Doctoral Consortium
Texas Christian University Fort Worth, TX
Towards a Customer Differentiated Strategy
May 2010
Harvard Club
New York, NY
Advances in Marketing Strategy
April 2010
Keynote Speaker, Albert Haring Symposium
Indiana University Bloomington, IN
Managing Brands & Customers for Profits
May 2010
Eller College of Management
University of Arizona Tuscon, AZ
Bringing Marketing to Wall Street- The Role of CLV
August 2010
Marketing Accountability Standards Board Marketing Accountability Foundation
Chicago, IL

2009

Events in 2009

Building Profitable Loyalty in Food Retailing
October 2009
Brand Loyalty Congress, Keynote Address
Milan, Italy
Measuring the Value of Customer Engagement
September 2009
Thought Leadership Conference in Customer Management
Montabaur Castle, Germany
Cultivating Customer Loyalty: Why Businesses Do not Have Complete Control?
February 2009
2009 AMA Winter Marketing Educators’ Conference
Tampa, FL
Measuring and Maximizing Donor Lifetime Value Using Donor Selection and Resource Allocation Strategies
February 2009
AMA Winter Marketing Educators’ Conference
Tampa, FL
Managing Customers for Profit
November 2009
American Marketing Association Advanced School of Marketing Research
Atlanta, GA
Managing Brands and Customers for Profit
November 2009
Quartz Consulting
Denmark
Measuring and Maximizing the Value from the Customer
October 2009
Direct Marketing Association
Atlanta, GA
Exploring the Link between Customer Brand Value, Customer Referral Value and Customer Lifetime Value
February 2009
Marketing Hightower Lecture
Goizueta Business School, Emory University, Atlanta, GA

2008

Events in 2008

Effect of Marketing Contacts in B2B Markets
October 2008
DMEF Conference
Las Vegas, NV
Emerging Frontiers in Marketing Research
August 2008
Discussant, AMA Summer Marketing Educators’ Conference
Emerging Frontiers in Marketing Research
San Diego, CA
Collaborating Research and Teaching with Companies
August 2008
AMA Summer Marketing Educators’ Conference
San Diego, CA
Assessing the Effect of Marketing Contacts on Strength of the Customer Relationship: A Hidden Markov Modeling Approach
August 2008
ISBM Academic Conference
San Diego, CA
The Future of Marketing Strategy
August 2008
AMA Summer Educators’ Conference, Pre-Conference Program
Washington, DC
A Hidden Markov Model Approach for Resource Allocation in B2B Markets
October 2008
Distinguished Visitor Speaker Session
Drexel University Philadelphia, PA
Targeting B2B Buyers
October 2008
Erin Anderson Conference
The Wharton School Philadelphia, PA
Influence of Interactive Marketing on Building a Profitable Brand & Customer Management Strategy
October 2008
DMEF Conference – Keynote Speech
Las Vegas, NV
Metrics that Connect Customers and Offerings
September 2008
Marketing Science Institute Conference on Mark
Dallas, TX
Impact of Customer Referrals on Profitability
February 2008
Customer Reference Forum
Berkeley, CA
Can Marketing Be Made Both Accountable and Profitable?
February 2008
Global Marketing Submit
Myrtle Beach, SC
Brand is Dead. Long Live the Brand
February 2008
Confederation of Indian Industries Brand Summit Conference
Hyderabad, India
Implement Cutting-Edge Marketing Strategies For Maximizing Company’s Growth and Profitability
January 2008
Leadership, Innovation and Growth Program, General Electric
New Delhi, India

2007

Events in 2007

Managing a Research Center
August 2007
AMA Summer Educators’ Conference
Washington, DC
Should Academicians Publish in Practitioner Journal
August 2007
AMA Summer Educators’ Conference
Washington, DC
Will a Frog change into a Prince?
June 2007
Marketing Science Conference
Singapore
The Power of CLV at IBM
May 2007
INFORMS Practitioner Conference
Vancouver, BC
Maximizing Customer Profitability
November 2007
American Marketing Association
Atlanta, GA
The Power of Word-of-Mouth Marketing
April 2007
Marketing Camp
Texas A&M University College Station, TX

2006

Events in 2006

Implementing CRM Strategies to Improve Performance Metrics
November 2006
American Marketing Association MPlanet Conference
Orlando, FL
Benchmarking Performance Metrics
August 2006
AMA Summer Educator’s Conference
Chicago, IL
Customer Management: Is it Truly Valuable to Retailers
February 2006
AMA Winter Educator’s Conference
St. Petersburg, FL
Managing CLV at IBM
June 2006
Marketing Science Conference
Pittsburgh, PA
Linking CLV to Shareholder Value
June 2006
Marketing Science Conference
Pittsburgh, PA
What Drives Cross-buy?
June 2006
Marketing Science Conference
Pittsburgh, PA
Managing Customers’ Product Returns
June 2006
Marketing Science Conference
Pittsburgh, PA
Linking Marketing-Mix Variables to Firm’s Performance
June 2006
Marketing Science Conference
Pittsburgh, PA
Interaction Orientation: An Empirical Assessment
June 2006
Marketing Science Conference
Pittsburgh, PA
Modeling the Dependence in Timing, Incidence and Quantity
June 2006
Marketing Science Conference
Pittsburgh, PA
Decisions in a B-to-B Context
June 2006
Marketing Science Conference
Pittsburgh, PA
Targeting Customers Through Effective and Efficient Sales
May 2006
Yale Center for Customer Insight’s 2nd Annual Conference
New Haven, CT
Campaign Management
May 2006
Yale Center for Customer Insight’s 2nd Annual Conference
New Haven, CT
Challenges for Metrics for Customer Selection
February 2006
AMA Winter Educator’s Conference
St. Petersburg, FL
Customer Management: Is it Truly Valuable to Retailers
February 2006
AMA Winter Educator’s Conference
St. Petersburg, FL
Will a Frog Change into a Prince: Predicting Changes in Customer Profitability
February 2006
AMA Winter Educator’s Conference
St. Petersburg, FL
Profitable Management of Channel Adoption of Multichannel Customers
February 2006
AMA Winter Educator’s Conference
St. Petersburg, FL
Thought Leadership Discussion on Direct & Interactive Marketing
January 2006
Academic Practitioner’s Conference on Direct Marketing
Williamsburg, VA
Effect of Power Transformation on Bass Model Curves
June 2006
International Symposium on Forecasting
San Antonio, TX
Linking Customer Lifetime Value to Shareholder Value
July 2006
American Marketing Association – Sheth Doctoral Consortium
University of Maryland College Park, MD
Implementing CRM Strategies to Obtain Better Performance Metrics
November 2006
AMA MPlanet Conference
Orlando, FL
The Effectiveness of CRM Strategy
June 2006
Marketing Camp
University of Groningen Groningen, The Netherlands
Leveraging Marketing Metrics for Maximizing Customer Profitability
May 2006
Marketing Metrics Conference
Austin, TX
Leveraging superior Marketing Tools for building a Forward-looking CRM Strategy
March 2006
Marketing Science Institute Conference
Santa Monica, CA

2005

Events in 2005

Predicting Channel Adoption timing and Customer Profitability
June 2005
Marketing Science Conference
Atlanta, GA
Multichannel Shoppers: An Analysis of Behavioral Characteristics
June 2005
Marketing Science Conference
Atlanta, GA
Global Diffusion Modeling
June 2005
International Symposium on Forecasting
San Antonio, TX
A Purchase Sequence Analysis Framework for targeting Customers, Products, Time Periods
February 2005
AMA Winter Educators’ Conference
San Antonio, TX
The Power of Customer Lifetime Value
February 2005
AMA Winter Educators’ Conference
San Antonio, TX
Modeling International Takeoff using Diffusion and Econometric Approaches
February 2005
AMA Winter Educators’ Conference
San Antonio, TX
The Path to Higher Profitability
December 2005
Research Seminar
University of Houston Houston, TX
The Power of Customer Lifetime Value
September 2005
Research Seminar
University of Massachusetts Amherst, MA
The Power of Customer Lifetime Value
September 2005
Alumni Networking Reception & Marketing Presentation
University of Connecticut School of Business Boston, MA
Linking Brand Equity and Customer Equity
June 2005
Zyman Institute of Brand Sciences
Emory University Atlanta, GA
Customer Relationship Management in Service Industries
June 2005
E-BRC Workshop
Pennsylvania State University State College, PA
Profitable Management of Multichannel Shoppers
May 2005
Marketing Research Camp
University of Maryland College Park, MD
The Power of Customer Lifetime Value
May 2005
Marketing Research Camp
New York University New York, NY
The Power of Customer Lifetime Value
April 2005
Distinguished Research Scholar Series
University of Tennessee Knoxville, TN
The Power of Customer Lifetime Value
March 2005
Research Seminar
University of North Carolina Chapel Hill, NC

2004

Events in 2004

Correlates of Multichannel Shopping Behavior
June 2004
Marketing Science Conference
Erasmus University Rotterdam, Netherlands
Allocating Acquisition and Retention Resources to Maximize Customer Profitability
June 2004
Marketing Science Institute Conference
London Business School London, England
Marketing for Profits
April 2004
Marketing Roundtable
Georgia State University Atlanta, GA
Linking Loyalty and Profitability in Financial Services
February 2004
ING Post Bank Program
Tilburg, The Netherlands
Leveraging Superior Strategic Tools in C & A
February 2004
Executive Workshop
Tilburg University Tilburg, The Netherlands
Loyalty and Profitability in Retailing
January 2004
Executive Retailing Program
Tilburg University Tilburg, The Netherlands