2015

Events in 2015

“Customer Valuation Theory: The Role of Customer Lifetime Value”
Stockholm School of Economics, Stockholm, Sweden, December, 2015

“Research Using Social Media and Digital Marketing: Three Research Studies”
Singapore Management University, Singapore, November 2015

“Rigor and Relevance in Research”
Indian Institute of Technology, Madras, India, November 2015

“Engagement: A Source of Competitive Advantage”
Fudan University, Shanghai, China, October 2015

“Research Using Social Media and Digital Marketing”
Huazhong University of Science and Technology, Wuhan, China, October 2015

“Use of Social Media in Predicting Brand Sales”
Tsinghua University Beijing, China, October 2015

“Doing Research With Impact”
AMA/Sheth Doctoral Consortium
London Business School, London, England, July 2015

“Predicting the Drivers of Cash Flow Level and Volatility”
2nd Marketing Research Camp
University of Leeds, Leeds, England, June 2015

“Getting Ideas for Research”
2nd Marketing Research Camp
University of Leeds, Leeds, England, June 2015

“Engagement: A Source of Competitive Advantage”
Dartmouth College, Hanover, NH, May 2015

“The Culture of Business and the Business of Culture”
Institute for Asian Consumer Insights
Nanyang Technological University, Singapore, April 2015

“Publishing in the Journal of Marketing”
Institute for Asian Consumer Insights
Nanyang Technological University, Singapore, April 2015

“Rigor and Relevance in Research”
Institute for Asian Consumer Insights
Nanyang Technological University, Singapore, April 2015

“Getting Ideas for Research in Scholarly Journals”
University of New South Wales Business School, April 2015

“Leveraging Big Data for Marketing: Managing Customers by ‘Habit’ to Enhance Firm
Value”
University of New South Wales Business School, April 2015

“Rigor and Relevance in Research”
Ben-Gurion University of the Negev, Beer-Sheva, Israel March 2015

“Leveraging Big Data for Marketing: Managing Customers by ‘Habit’ to Enhance Firm
Value”
Ben-Gurion University of the Negev, Beer-Sheva, Israel March 2015

“Meet the Editors”
The Emerging Markets Conference Board
Institute of Management Technology, Ghaziabad, Dubai, January 2015