2016

Events in 2016

“Economic Theory of Customer Valuation”
Indian School of Business, Hyderabad, India, November 2016

“Engagement Strategy: A New Source of Competitive Advantage”
Indian School of Business, Hyderabad, India, November 2016

“The Theory of Value in Customers”
University of Cambridge, Cambridge, England, July 2016

“Getting Ideas for Research in Scholarly Journals”
University of Leeds, Leeds England, July 2016

“Choosing the Right Methods for Research”
University of Leeds, Leeds England, July 2016

“Publishing in Top Journals”
University of Leeds, Leeds England, July 2016

“Doing Research with Rigor and Relevance”
University of Strathclyde, Ljubljana, Slovenia, May 2016

“Publishing in Scholarly Journals”
University of Strathclyde, Ljubljana, Slovenia, May 2016

“Customer Valuation Theory Using the Customer Lifetime Value Metric”
Spring 2016 Marketing Seminar Series
University of Southern California, Los Angeles, CA, April 2016

“Customer Valuation Theory Using the Customer Lifetime Value Metric”
Mays Dean’s Distinguished Scholar
Texas A&M University, College Station, TX, April 2016

“Publishing in Scholarly Journals”
Mays Dean’s Distinguished Scholar
Texas A&M University, College Station, TX, April 2016

“Customer Valuation Theory Using the Customer Lifetime Value Metric”
50th Year Celebration College of Business Marketing Department Two Day Event
University of Texas, Arlington, TX, March 2016