2017

Events in 2017

“Customer Engagement”
Indian School of Business Hyderabad, India, July 2017

“How to Publish in Scholarly Journals”
University of Leeds, Leeds, England, July 2017

“Meet the Editors”
University of Leeds, Leeds, England, July 2017

“Rigor and Relevance in Research”
Management Development Institute, Gurgaon, India, April 2017

“Creating the culture of mentor/mentee relationships to maximize research productivity”
Management Development Institute, Gurgaon, India, April 2017

2016

Events in 2016

“Economic Theory of Customer Valuation”
Indian School of Business, Hyderabad, India, November 2016

“Engagement Strategy: A New Source of Competitive Advantage”
Indian School of Business, Hyderabad, India, November 2016

“The Theory of Value in Customers”
University of Cambridge, Cambridge, England, July 2016

“Getting Ideas for Research in Scholarly Journals”
University of Leeds, Leeds England, July 2016

“Choosing the Right Methods for Research”
University of Leeds, Leeds England, July 2016

“Publishing in Top Journals”
University of Leeds, Leeds England, July 2016

“Doing Research with Rigor and Relevance”
University of Strathclyde, Ljubljana, Slovenia, May 2016

“Publishing in Scholarly Journals”
University of Strathclyde, Ljubljana, Slovenia, May 2016

“Customer Valuation Theory Using the Customer Lifetime Value Metric”
Spring 2016 Marketing Seminar Series
University of Southern California, Los Angeles, CA, April 2016

“Customer Valuation Theory Using the Customer Lifetime Value Metric”
Mays Dean’s Distinguished Scholar
Texas A&M University, College Station, TX, April 2016

“Publishing in Scholarly Journals”
Mays Dean’s Distinguished Scholar
Texas A&M University, College Station, TX, April 2016

“Customer Valuation Theory Using the Customer Lifetime Value Metric”
50th Year Celebration College of Business Marketing Department Two Day Event
University of Texas, Arlington, TX, March 2016

2015

Events in 2015

“Customer Valuation Theory: The Role of Customer Lifetime Value”
Stockholm School of Economics, Stockholm, Sweden, December, 2015

“Research Using Social Media and Digital Marketing: Three Research Studies”
Singapore Management University, Singapore, November 2015

“Rigor and Relevance in Research”
Indian Institute of Technology, Madras, India, November 2015

“Engagement: A Source of Competitive Advantage”
Fudan University, Shanghai, China, October 2015

“Research Using Social Media and Digital Marketing”
Huazhong University of Science and Technology, Wuhan, China, October 2015

“Use of Social Media in Predicting Brand Sales”
Tsinghua University Beijing, China, October 2015

“Doing Research With Impact”
AMA/Sheth Doctoral Consortium
London Business School, London, England, July 2015

“Predicting the Drivers of Cash Flow Level and Volatility”
2nd Marketing Research Camp
University of Leeds, Leeds, England, June 2015

“Getting Ideas for Research”
2nd Marketing Research Camp
University of Leeds, Leeds, England, June 2015

“Engagement: A Source of Competitive Advantage”
Dartmouth College, Hanover, NH, May 2015

“The Culture of Business and the Business of Culture”
Institute for Asian Consumer Insights
Nanyang Technological University, Singapore, April 2015

“Publishing in the Journal of Marketing”
Institute for Asian Consumer Insights
Nanyang Technological University, Singapore, April 2015

“Rigor and Relevance in Research”
Institute for Asian Consumer Insights
Nanyang Technological University, Singapore, April 2015

“Getting Ideas for Research in Scholarly Journals”
University of New South Wales Business School, April 2015

“Leveraging Big Data for Marketing: Managing Customers by ‘Habit’ to Enhance Firm
Value”
University of New South Wales Business School, April 2015

“Rigor and Relevance in Research”
Ben-Gurion University of the Negev, Beer-Sheva, Israel March 2015

“Leveraging Big Data for Marketing: Managing Customers by ‘Habit’ to Enhance Firm
Value”
Ben-Gurion University of the Negev, Beer-Sheva, Israel March 2015

“Meet the Editors”
The Emerging Markets Conference Board
Institute of Management Technology, Ghaziabad, Dubai, January 2015