Database Marketing

Most firms make strategic marketing decisions without considering all available customer information. IMC helps its clients to effectively understand and utilize this information by planning effective database marketing campaigns. We provide custom solutions in market segmentation, actionable marketing programs, campaign management, customer lifetime value improvement, acquisition and retention strategies, and data warehousing technology requirements. Also, we can assist in building new prospect databases to improve the success of all marketing programs.

Services include following areas:

  • Targeting Customers for Business Growth
  • Direct Mail Campaigns
  • ROI Calculations on Marketing Actions
  • Cross Marketing
  • Up-selling