1991

Events in 1991

A Re-Examination of the Market Share – Returns Relationship
November 1991
ORSA/TIMS Conference
Anaheim, CA
Brand Equity: Analyzing the Value of Brand for Brand Extensions
March 1991
Marketing Science Conference
Wilmington, DE
A Model for Evaluating the Effectiveness of Coupon Promotions
March 1991
Marketing Science Conference
Wilmington, DE
Assessing the Impact of Timing of ‘Own’ and Competing Brands’ Promotions on Promotion Effectiveness
June 1991
INSEAD
Fontainebleau, France
Assessing the Impact of Timing of ‘Own’ and Competing Brands’ Promotions on Promotion Effectiveness
June 1991
IESE
Barcelona, Spain
An Ecological Approach to Modeling Competitive Effects of Retail Promotions
March 1991
Marketing Science Conference
Wilmington, DE