Events in 2002

A Comparison of Model and Estimation Methods in International Diffusion Research
June 2002
Marketing Science Conference
University of Alberta Edmonton, Canada
Loyalty – At What Cost
May 2002
Academy of Marketing Science Conference
Sanibel Island, FL
Improving Marketing Productivity: Knowing When to Sell What to Whom
October 2002
MSI Conference on Marketing Metrics
Dallas, TX
A Model for Maximizing Customer Equity
July 2002
National Conference for Database Marketing
Philadelphia, PA
Defining, Measuring and Managing Customer Equity
June 2002
MSI Conference on CRM: Strategies and Implementation, INSEAD
Fontainebleau, France
Drivers of Profitable Lifetime Duration
June 2002
American Marketing Association – Sheth Doctoral Consortium
Emory University Atlanta, GA