2003

Events in 2003

Integrated Marketing Strategies for Maximizing Customer Equity
June 2003
Marketing Science Conference
University of Maryland College Park, MD
Improving Marketing Productivity: Knowing When to Sell What to Whom?
June 2003
Marketing Science Conference
University of Maryland College Park, MD
Allocating Resources to Maximize the Customer Equity
June 2003
Marketing Science Conference
University of Maryland College Park, MD
Models for Databased Decision Making: Is it painful or gainful?
October 2003
DMEF Conference
Orlando, FL