2005

Events in 2005

Predicting Channel Adoption timing and Customer Profitability
June 2005
Marketing Science Conference
Atlanta, GA
Multichannel Shoppers: An Analysis of Behavioral Characteristics
June 2005
Marketing Science Conference
Atlanta, GA
Global Diffusion Modeling
June 2005
International Symposium on Forecasting
San Antonio, TX
A Purchase Sequence Analysis Framework for targeting Customers, Products, Time Periods
February 2005
AMA Winter Educators’ Conference
San Antonio, TX
The Power of Customer Lifetime Value
February 2005
AMA Winter Educators’ Conference
San Antonio, TX
Modeling International Takeoff using Diffusion and Econometric Approaches
February 2005
AMA Winter Educators’ Conference
San Antonio, TX
The Path to Higher Profitability
December 2005
Research Seminar
University of Houston Houston, TX
The Power of Customer Lifetime Value
September 2005
Research Seminar
University of Massachusetts Amherst, MA
The Power of Customer Lifetime Value
September 2005
Alumni Networking Reception & Marketing Presentation
University of Connecticut School of Business Boston, MA
Linking Brand Equity and Customer Equity
June 2005
Zyman Institute of Brand Sciences
Emory University Atlanta, GA
Customer Relationship Management in Service Industries
June 2005
E-BRC Workshop
Pennsylvania State University State College, PA
Profitable Management of Multichannel Shoppers
May 2005
Marketing Research Camp
University of Maryland College Park, MD
The Power of Customer Lifetime Value
May 2005
Marketing Research Camp
New York University New York, NY
The Power of Customer Lifetime Value
April 2005
Distinguished Research Scholar Series
University of Tennessee Knoxville, TN
The Power of Customer Lifetime Value
March 2005
Research Seminar
University of North Carolina Chapel Hill, NC