2006

Events in 2006

Implementing CRM Strategies to Improve Performance Metrics
November 2006
American Marketing Association MPlanet Conference
Orlando, FL
Benchmarking Performance Metrics
August 2006
AMA Summer Educator’s Conference
Chicago, IL
Customer Management: Is it Truly Valuable to Retailers
February 2006
AMA Winter Educator’s Conference
St. Petersburg, FL
Managing CLV at IBM
June 2006
Marketing Science Conference
Pittsburgh, PA
Linking CLV to Shareholder Value
June 2006
Marketing Science Conference
Pittsburgh, PA
What Drives Cross-buy?
June 2006
Marketing Science Conference
Pittsburgh, PA
Managing Customers’ Product Returns
June 2006
Marketing Science Conference
Pittsburgh, PA
Linking Marketing-Mix Variables to Firm’s Performance
June 2006
Marketing Science Conference
Pittsburgh, PA
Interaction Orientation: An Empirical Assessment
June 2006
Marketing Science Conference
Pittsburgh, PA
Modeling the Dependence in Timing, Incidence and Quantity
June 2006
Marketing Science Conference
Pittsburgh, PA
Decisions in a B-to-B Context
June 2006
Marketing Science Conference
Pittsburgh, PA
Targeting Customers Through Effective and Efficient Sales
May 2006
Yale Center for Customer Insight’s 2nd Annual Conference
New Haven, CT
Campaign Management
May 2006
Yale Center for Customer Insight’s 2nd Annual Conference
New Haven, CT
Challenges for Metrics for Customer Selection
February 2006
AMA Winter Educator’s Conference
St. Petersburg, FL
Customer Management: Is it Truly Valuable to Retailers
February 2006
AMA Winter Educator’s Conference
St. Petersburg, FL
Will a Frog Change into a Prince: Predicting Changes in Customer Profitability
February 2006
AMA Winter Educator’s Conference
St. Petersburg, FL
Profitable Management of Channel Adoption of Multichannel Customers
February 2006
AMA Winter Educator’s Conference
St. Petersburg, FL
Thought Leadership Discussion on Direct & Interactive Marketing
January 2006
Academic Practitioner’s Conference on Direct Marketing
Williamsburg, VA
Effect of Power Transformation on Bass Model Curves
June 2006
International Symposium on Forecasting
San Antonio, TX
Linking Customer Lifetime Value to Shareholder Value
July 2006
American Marketing Association – Sheth Doctoral Consortium
University of Maryland College Park, MD
Implementing CRM Strategies to Obtain Better Performance Metrics
November 2006
AMA MPlanet Conference
Orlando, FL
The Effectiveness of CRM Strategy
June 2006
Marketing Camp
University of Groningen Groningen, The Netherlands
Leveraging Marketing Metrics for Maximizing Customer Profitability
May 2006
Marketing Metrics Conference
Austin, TX
Leveraging superior Marketing Tools for building a Forward-looking CRM Strategy
March 2006
Marketing Science Institute Conference
Santa Monica, CA