2007

Events in 2007

Managing a Research Center
August 2007
AMA Summer Educators’ Conference
Washington, DC
Should Academicians Publish in Practitioner Journal
August 2007
AMA Summer Educators’ Conference
Washington, DC
Will a Frog change into a Prince?
June 2007
Marketing Science Conference
Singapore
The Power of CLV at IBM
May 2007
INFORMS Practitioner Conference
Vancouver, BC
Maximizing Customer Profitability
November 2007
American Marketing Association
Atlanta, GA
The Power of Word-of-Mouth Marketing
April 2007
Marketing Camp
Texas A&M University College Station, TX