2008

Events in 2008

Effect of Marketing Contacts in B2B Markets
October 2008
DMEF Conference
Las Vegas, NV
Emerging Frontiers in Marketing Research
August 2008
Discussant, AMA Summer Marketing Educators’ Conference
Emerging Frontiers in Marketing Research
San Diego, CA
Collaborating Research and Teaching with Companies
August 2008
AMA Summer Marketing Educators’ Conference
San Diego, CA
Assessing the Effect of Marketing Contacts on Strength of the Customer Relationship: A Hidden Markov Modeling Approach
August 2008
ISBM Academic Conference
San Diego, CA
The Future of Marketing Strategy
August 2008
AMA Summer Educators’ Conference, Pre-Conference Program
Washington, DC
A Hidden Markov Model Approach for Resource Allocation in B2B Markets
October 2008
Distinguished Visitor Speaker Session
Drexel University Philadelphia, PA
Targeting B2B Buyers
October 2008
Erin Anderson Conference
The Wharton School Philadelphia, PA
Influence of Interactive Marketing on Building a Profitable Brand & Customer Management Strategy
October 2008
DMEF Conference – Keynote Speech
Las Vegas, NV
Metrics that Connect Customers and Offerings
September 2008
Marketing Science Institute Conference on Mark
Dallas, TX
Impact of Customer Referrals on Profitability
February 2008
Customer Reference Forum
Berkeley, CA
Can Marketing Be Made Both Accountable and Profitable?
February 2008
Global Marketing Submit
Myrtle Beach, SC
Brand is Dead. Long Live the Brand
February 2008
Confederation of Indian Industries Brand Summit Conference
Hyderabad, India
Implement Cutting-Edge Marketing Strategies For Maximizing Company’s Growth and Profitability
January 2008
Leadership, Innovation and Growth Program, General Electric
New Delhi, India