2009

Events in 2009

Building Profitable Loyalty in Food Retailing
October 2009
Brand Loyalty Congress, Keynote Address
Milan, Italy
Measuring the Value of Customer Engagement
September 2009
Thought Leadership Conference in Customer Management
Montabaur Castle, Germany
Cultivating Customer Loyalty: Why Businesses Do not Have Complete Control?
February 2009
2009 AMA Winter Marketing Educators’ Conference
Tampa, FL
Measuring and Maximizing Donor Lifetime Value Using Donor Selection and Resource Allocation Strategies
February 2009
AMA Winter Marketing Educators’ Conference
Tampa, FL
Managing Customers for Profit
November 2009
American Marketing Association Advanced School of Marketing Research
Atlanta, GA
Managing Brands and Customers for Profit
November 2009
Quartz Consulting
Denmark
Measuring and Maximizing the Value from the Customer
October 2009
Direct Marketing Association
Atlanta, GA
Exploring the Link between Customer Brand Value, Customer Referral Value and Customer Lifetime Value
February 2009
Marketing Hightower Lecture
Goizueta Business School, Emory University, Atlanta, GA