2010

Events in 2010

Understanding the Drivers of Customer Referral Value
June 2010
INFORMS Marketing Science Conference
Cologne, Germany
Uncovering Implicit Customer Needs for Determining Product Positioning: Growing Prudential Annuities
January 2010
ISMS-MSI Practice Conference
Massachusetts Institute of Technology, Cambridge, MA
Understanding the Drivers of Customer Referral Value
June 2010
INFORMS Marketing Science Conference
Cologne, Germany
The Role of Attitudes in Customer Value: Does the Contractual Nature of the Relationship Matter?
June 2010
INFORMS Marketing Science Conference
Cologne, Germany
A Review of Customer Equity Models in the Context of Discounted Cash Flow Valuation Theory
June 2010
INFORMS Marketing Science Conference
Germany
Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities’ Variable Annuity Sales
June 2010
INFORMS Marketing Science Conference
Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities’ Variable Annuity Sales
January 2010
ISMS-MSI Practice Conference
Massachusetts Institute of Technology, Cambridge, MA
CRM in an Emerging Market
December 2010
Academy of Indian Marketing Conference on “Emerging Markets in the New World Order – The Paradigm Shift
India
Service Innovation – When, Where and How?
July 2010
ISES Global Conference on Service Excellence
Singapore Management University Singapore
Crafting a Manuscript: From Idea Generation to Publication
June 2010
AMA Sheth-Foundation Doctoral Consortium
Texas Christian University Fort Worth, TX
Creating Shareholder Value: An Integrated Perspective
June 2010
AMA Sheth-Foundation Doctoral Consortium
Texas Christian University Fort Worth, TX
Towards a Customer Differentiated Strategy
May 2010
Harvard Club
New York, NY
Advances in Marketing Strategy
April 2010
Keynote Speaker, Albert Haring Symposium
Indiana University Bloomington, IN
Managing Brands & Customers for Profits
May 2010
Eller College of Management
University of Arizona Tuscon, AZ
Bringing Marketing to Wall Street- The Role of CLV
August 2010
Marketing Accountability Standards Board Marketing Accountability Foundation
Chicago, IL