Events in 2012

Profitable Brand & Customer Engagement
June 2012
Marketing Scholar Forum X: Latest Challenges in Research in Marketing
Hong Kong, China
Marketing for Profitable Customer Engagement
June 2012
47th AMA Sheth Foundation Doctoral Consortium
University of Washington, Seattle, WA
Social Media Strategy: Increasing the Value and ROI of Intangibles and Tangibles
April 2012
INFORMS Analytics Practitioners Conference
Huntington Beach, CA
The Value of Social Media: Lessons Learned from Successes and Failures
February 2012
Indian Institute of Technology, Madras, Chennai, India
Building a Profitable and Loyal Brand & Customer Engagement Strategy
November 2012
Marketing Research Group seminar
Brunel University, United Kingdom
Maximizing Profitable Customer Engagement
October 2012
Pontifical Catholic University of Parana, Brazil
Sustainability, and Marketing to Socially – Connected Consumers
December 2012
MARCON 2012: International Marketing Conference
IIM Calcutta, India