1990

Events in 1990

Explaining the Variation in the Correlates of Advertising and Promotional Expenditures to Sales across Consumer, Industrial and Service Markets: A Theoretical and Analytical Framework
March 1990
Marketing Science Conference
Urbana-Champaign, IL
Evaluating the Impact of Type, Timing, Frequency and Magnitude of Promotions on Brand Sales
March 1990
Marketing Science Conference
Urbana-Champaign, IL