This video presentation is an educational webinar organized by Prudential in June 2007, that Dr. Kumar was a part of. Early results from Prudential’s Variable Annuity sales were presented and discussed at this webinar. These results were later implemented at Prudential, which eventually earned a Finalist position for 2009-10’s Practice Prize award. Read more about the final Practice Prize study here.
This video is a media coverage on Dr. Kumar’s views on profitable customer management. This appeared on Channel NewsAsia on July 23, 2009. Visit the Publications section of this website to read more on Dr. Kumar’s scholarly work on customer management and other related topics.
This video is a media coverage on Dr. Kumar and his colleagues’ successful study of social coupons and their impact on the financial performance of businesses. This appeared on CBS Atlanta’s evening news on October 7, 2011. This study analyzed the existing social coupon strategy and developed a Social Coupon Calculator that businesses can use to see if launching social coupons would be a viable proposition. Read more about this study here. Go here to use the calculator.
This video highlights a few remarks by provost during the Legends of Marketing ceremony held to honor the work of Dr. Kumar.
This video offers a brief introduction of the Legends of Marketing ceremony held to honor the work of Dr. Kumar.
This video offers an excerpt of the Legends of Marketing ceremony held to honor the work of Dr. Kumar.