{"id":1815,"date":"2021-07-01T17:19:59","date_gmt":"2021-07-01T17:19:59","guid":{"rendered":"https:\/\/imc.resourz.net\/?page_id=1815"},"modified":"2021-07-10T10:41:23","modified_gmt":"2021-07-10T10:41:23","slug":"events-in-2015","status":"publish","type":"page","link":"https:\/\/www.imcinternational.com\/index.php\/events-in-2015\/","title":{"rendered":"events-in-2015"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1815\" class=\"elementor elementor-1815\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0fc57a elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-reverse-mobile elementor-section-height-default\" data-id=\"e0fc57a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-474cc11 elementor-hidden-phone\" data-id=\"474cc11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd12da3 txt elementor-widget elementor-widget-text-editor\" data-id=\"bd12da3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/imc.resourz.net\/index.php\/key-people\/\">Key People<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b2791 txt elementor-widget elementor-widget-text-editor\" data-id=\"71b2791\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/imc.resourz.net\/index.php\/key-people\/\">Advisory Board<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05fa119 elementor-widget elementor-widget-text-editor\" data-id=\"05fa119\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\nPublications\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db96735 txt elementor-widget elementor-widget-text-editor\" data-id=\"db96735\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/www.drvkumar.com\/category\/books\/\">Books<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e045d txt elementor-widget elementor-widget-text-editor\" data-id=\"31e045d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/www.drvkumar.com\/category\/publications\/\">Articles<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65604f1 elementor-widget elementor-widget-text-editor\" data-id=\"65604f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\tPublic Forums\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb57cbd txt elementor-widget elementor-widget-text-editor\" data-id=\"bb57cbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/imc.resourz.net\/index.php\/events\/\">Events<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fae5084 elementor-widget elementor-widget-text-editor\" data-id=\"fae5084\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\tSelect Year\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38fe16f elementor-widget elementor-widget-text-editor\" data-id=\"38fe16f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p><a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2017\/\">2017<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2016\/\">2016<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2015\/\">2015<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2014\/\">2014<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2013\/\">2013<\/a><\/p><p><a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2012\/\">2012<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2011\/\">2011<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2010\/\">2010<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2009\/\">2009<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2008\/\">2008<\/a>\u00a0<\/p><p><a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2007\/\">2007<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2006\/\">2006<\/a> <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2005\/\">2005<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2004\/\">2004<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2003\/\">2003<\/a>\u00a0<\/p><p><a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2002\/\">2002<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2001\/\">2001<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2000\/\">2000<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1999\/\">1999<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1998\/\">1998<\/a>\u00a0<\/p><p><a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1997\/\">1997<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1996\/\">1996<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1995\/\">1995<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1994\/\">1994<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1993\/\">1993<\/a>\u00a0 \u00a0<\/p><p><a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1992\/\">1992<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1991\/\">1991<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1990\/\">1990<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1989\/\">1989<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1987\/\">1987<\/a>\u00a0<\/p><p><a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1987\/\">1986<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1985\/\">1985<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1984\/\">1984<\/a> <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1983\/\">1983<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79ccc57\" data-id=\"79ccc57\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76f7e46 elementor-widget elementor-widget-heading\" data-id=\"76f7e46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Events in 2015<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5e911b elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d5e911b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201cCustomer Valuation Theory: The Role of Customer Lifetime Value\u201d<\/b>Stockholm School of Economics, Stockholm, Sweden, December, 2015<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201cResearch Using Social Media and Digital Marketing: Three Research Studies\u201d:<\/b> Singapore Management University, Singapore, November 2015ber 2016<br><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201cRigor and Relevance in Research\u201d\u201d <\/b>Indian Institute of Technology, Madras, India, November 2015<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201c\u201cEngagement: A Source of Competitive Advantage\u201d\u201d <\/b>Fudan University, Shanghai, China, October 2015<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201cResearch Using Social Media and Digital Marketing\u201d<\/b> Huazhong University of Science and Technology, Wuhan, China, October 2015<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201cUse of Social Media in Predicting Brand Sales\u201d<\/b>Tsinghua University Beijing, China, October 2015<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201cDoing Research With Impact\u201d<\/b> AMA\/Sheth Doctoral Consortium London Business School, London, England, July 2015<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201cPredicting the Drivers of Cash Flow Level and Volatility\u201d<\/b> 2nd Marketing Research Camp University of Leeds, Leeds, England, June 2015<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201cGetting Ideas for Research\u201d <\/b>2nd Marketing Research Camp University of Leeds, Leeds, England, June 2015<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201cEngagement: A Source of Competitive Advantage\u201d<\/b>Dartmouth College, Hanover, NH, May 2015<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201cThe Culture of Business and the Business of Culture\u201d <\/b>Institute for Asian Consumer Insights Nanyang Technological University, Singapore, April 2015<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201cPublishing in the Journal of Marketing\u201d<\/b>Institute for Asian Consumer Insights Nanyang Technological University, Singapore, April 2015<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201cRigor and Relevance in Research\u201d <\/b>Institute for Asian Consumer Insights Nanyang Technological University, Singapore, April 2015<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201cPublishing in the Journal of Marketing\u201d<\/b>Institute for Asian Consumer Insights Nanyang Technological University, Singapore, April 2015<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201cGetting Ideas for Research in Scholarly Journals\u201d<\/b>University of New South Wales Business School, April 2015<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201cLeveraging Big Data for Marketing: Managing Customers by \u2018Habit\u2019 to Enhance Firm Value\u201d<\/b>University of New South Wales Business School, April 2015<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201cRigor and Relevance in Research\u201d <\/b>Ben-Gurion University of the Negev, Beer-Sheva, Israel March 2015<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201cLeveraging Big Data for Marketing: Managing Customers by \u2018Habit\u2019 to Enhance Firm Value\u201d <\/b>Ben-Gurion University of the Negev, Beer-Sheva, Israel March 2015<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>\u201cMeet the Editors\u201d <\/b>The Emerging Markets Conference Board Institute of Management Technology, Ghaziabad, Dubai, January 2015<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14d753d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14d753d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d34a0d5 elementor-hidden-desktop elementor-hidden-tablet\" data-id=\"d34a0d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21a6f3c elementor-widget elementor-widget-accordion\" data-id=\"21a6f3c\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3521\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-3521\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Select Year<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3521\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-3521\"><a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2017\/\">2017<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2016\/\">2016<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2015\/\">2015<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2014\/\">2014<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2013\/\">2013<\/a>\n\n<a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2012\/\">2012<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2011\/\">2011<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2010\/\">2010<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2009\/\">2009<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2008\/\">2008<\/a>\n\n<a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2007\/\">2007<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2006\/\">2006<\/a> <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2005\/\">2005<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2004\/\">2004<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2003\/\">2003<\/a>\n\n<a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2002\/\">2002<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2001\/\">2001<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-2000\/\">2000<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1999\/\">1999<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1998\/\">1998<\/a>\n\n<a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1997\/\">1997<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1996\/\">1996<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1995\/\">1995<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1994\/\">1994<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1993\/\">1993<\/a>\n\n<a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1992\/\">1992<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1991\/\">1991<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1990\/\">1990<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1989\/\">1989<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1988\/\">1988<\/a>\n\n<a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1987\/\">1987<\/a>\u00a0<a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1986\/\">1986<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1985\/\">1985<\/a>\u00a0 <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1984\/\">1984\u00a0<\/a> <a style=\"color: #4c3989; font-size: 14px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/events-in-1983\/\">1983<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Select 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href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-2005\\\/\\\">2005<\\\/a>\\u00a0 <a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-2004\\\/\\\">2004<\\\/a>\\u00a0 <a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-2003\\\/\\\">2003<\\\/a>\\n\\n<a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-2002\\\/\\\">2002<\\\/a>\\u00a0 <a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-2001\\\/\\\">2001<\\\/a>\\u00a0 <a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-2000\\\/\\\">2000<\\\/a>\\u00a0 <a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-1999\\\/\\\">1999<\\\/a>\\u00a0 <a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-1998\\\/\\\">1998<\\\/a>\\n\\n<a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-1997\\\/\\\">1997<\\\/a>\\u00a0 <a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-1996\\\/\\\">1996<\\\/a>\\u00a0 <a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-1995\\\/\\\">1995<\\\/a>\\u00a0 <a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-1994\\\/\\\">1994<\\\/a>\\u00a0 <a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-1993\\\/\\\">1993<\\\/a>\\n\\n<a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-1992\\\/\\\">1992<\\\/a>\\u00a0 <a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-1991\\\/\\\">1991<\\\/a>\\u00a0 <a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-1990\\\/\\\">1990<\\\/a>\\u00a0 <a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-1989\\\/\\\">1989<\\\/a>\\u00a0 <a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-1988\\\/\\\">1988<\\\/a>\\n\\n<a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-1987\\\/\\\">1987<\\\/a>\\u00a0<a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-1986\\\/\\\">1986<\\\/a>\\u00a0 <a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-1985\\\/\\\">1985<\\\/a>\\u00a0 <a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-1984\\\/\\\">1984\\u00a0<\\\/a> <a style=\\\"color: #4c3989; font-size: 14px;\\\" href=\\\"https:\\\/\\\/www.imcinternational.com\\\/index.php\\\/events-in-1983\\\/\\\">1983<\\\/a>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Key PeopleAdvisory Board PublicationsBooksArticlesPublic ForumsEventsSelect Year 2017\u00a0 2016\u00a0 2015\u00a0 2014\u00a0 2013 2012\u00a0 2011\u00a0 2010\u00a0 2009\u00a0 2008\u00a0 2007\u00a0 2006 2005\u00a0 2004\u00a0 2003\u00a0 2002\u00a0 2001\u00a0 2000\u00a0 1999\u00a0 1998\u00a0 1997\u00a0 1996\u00a0 1995\u00a0 1994\u00a0 1993\u00a0 \u00a0 1992\u00a0 1991\u00a0 1990\u00a0 1989\u00a0 1987\u00a0 1986\u00a0 1985\u00a0 1984 1983 Events in 2015 \u201cCustomer Valuation Theory: The Role of Customer Lifetime Value\u201dStockholm School of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1815","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/pages\/1815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/comments?post=1815"}],"version-history":[{"count":34,"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/pages\/1815\/revisions"}],"predecessor-version":[{"id":3638,"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/pages\/1815\/revisions\/3638"}],"wp:attachment":[{"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/media?parent=1815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}