{"id":31,"date":"2021-06-13T13:14:05","date_gmt":"2021-06-13T13:14:05","guid":{"rendered":"https:\/\/imc.resourz.net\/?page_id=31"},"modified":"2021-09-17T05:07:13","modified_gmt":"2021-09-17T05:07:13","slug":"events","status":"publish","type":"page","link":"https:\/\/www.imcinternational.com\/index.php\/events\/","title":{"rendered":"Events"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\tKey People<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\tAdvisory Board<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\nPublications\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\tBooks<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\tArticles<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\tPublic Forums\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\tEvents<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\tSelect Year\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t2017<\/a>\u00a0 2016<\/a>\u00a0 2015<\/a>\u00a0 2014<\/a>\u00a0 2013<\/a>\n\n2012<\/a>\u00a0 2011<\/a>\u00a0 2010<\/a>\u00a0 2009<\/a>\u00a0 2008<\/a>\n\n2007<\/a>\u00a0 2006<\/a> 2005<\/a>\u00a0 2004<\/a>\u00a0 2003<\/a>\n\n2002<\/a>\u00a0 2001<\/a>\u00a0 2000<\/a>\u00a0 1999<\/a>\u00a0 1998<\/a>\n\n1997<\/a>\u00a0 1996<\/a>\u00a0 1995<\/a>\u00a0 1994<\/a>\u00a0 1993<\/a>\n\n1992<\/a>\u00a0 1991<\/a>\u00a0 1990<\/a>\u00a0 1989<\/a> 1988<\/a> 1987<\/a>\n\n1986<\/a>\u00a0 1985<\/a>\u00a0 1984<\/a> 1983<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Events<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Events in 2017<\/h5>

Events in 2017 \u201cCustomer Engagement\u201d Indian School of Business Hyderabad, India, July 2017 \u201cHow to Publish in Scholarly Journals\u201d University of Leeds, Leeds, England, July 2017 \u201cMeet the Editors\u201d University of Leeds, Leeds, England, July 2017 \u201cRigor and Relevance in \u2026\u00a0Continue reading\u00a0\u2192<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Events in 2016<\/h5>

Events in 2016 \u201cEconomic Theory of Customer Valuation\u201d Indian School of Business, Hyderabad, India, November 2016 \u201cEngagement Strategy: A New Source of Competitive Advantage\u201d Indian School of Business, Hyderabad, India, November 2016 \u201cThe Theory of Value in Customers\u201d University of \u2026\u00a0Continue reading\u00a0\u2192<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Events in 2015<\/h5>

Events in 2015 \u201cCustomer Valuation Theory: The Role of Customer Lifetime Value\u201d Stockholm School of Economics, Stockholm, Sweden, December, 2015 \u201cResearch Using Social Media and Digital Marketing: Three Research Studies\u201d Singapore Management University, Singapore, November 2015 \u201cRigor and Relevance in \u2026\u00a0Continue reading\u00a0\u2192<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Events in 2014<\/h5>

Events in 2014 Advice from the editor of JM\u201d Let\u2019s Talk About Service Ghent University, Brussels, Belgium, December 2014 \u201cWhat Matters in Social Media and Digital Marketing?\u201d Digital Analytics Summit Bo\u011fazi\u00e7i University, Istanbul, Turkey, October 2014 \u201cCapturing the Influence of \u2026\u00a0Continue reading\u00a0\u2192<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Events in 2013<\/h5>

Events in 2013 Building a Profitable and Loyal Brand & Customer Engagement Strategy January 2013 IIMA Marketing Conference: Emerging Economies in Marketing IIM Ahmedabad, India Research on Lifetime Value \u2013 Past, Present and Future February 2013 Wharton Marketing Camp 2013 \u2026\u00a0Continue reading\u00a0\u2192<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Events in 2012<\/h5>

Events in 2012 Profitable Brand & Customer Engagement June 2012 Marketing Scholar Forum X: Latest Challenges in Research in Marketing Hong Kong, China Marketing for Profitable Customer Engagement June 2012 47th AMA Sheth Foundation Doctoral Consortium University of Washington, Seattle, \u2026\u00a0Continue reading\u00a0\u2192<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Events in 2011<\/h5>

Events in 2011 So, Where Does Marketing Go From Here \u2013 How to Create a Marketing Profession We Can All Be Proud Of June 2011 World Marketing Forum Accra, Ghana How MSI Has Influenced My Research June 2011 AMA Sheth-Foundation \u2026\u00a0Continue reading\u00a0\u2192<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Events in 2010<\/h5>

Events in 2010 Understanding the Drivers of Customer Referral Value June 2010 INFORMS Marketing Science Conference Cologne, Germany Uncovering Implicit Customer Needs for Determining Product Positioning: Growing Prudential Annuities January 2010 ISMS-MSI Practice Conference Massachusetts Institute of Technology, Cambridge, MA \u2026\u00a0Continue reading\u00a0\u2192<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Events in 2009<\/h5>

Events in 2009 Building Profitable Loyalty in Food Retailing October 2009 Brand Loyalty Congress, Keynote Address Milan, Italy Measuring the Value of Customer Engagement September 2009 Thought Leadership Conference in Customer Management Montabaur Castle, Germany Cultivating Customer Loyalty: Why Businesses \u2026\u00a0Continue reading\u00a0\u2192<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Events in 2008<\/h5>

Events in 2008 Effect of Marketing Contacts in B2B Markets October 2008 DMEF Conference Las Vegas, NV Emerging Frontiers in Marketing Research August 2008 Discussant, AMA Summer Marketing Educators\u2019 Conference Emerging Frontiers in Marketing Research San Diego, CA Collaborating Research \u2026\u00a0Continue reading\u00a0\u2192<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Key PeopleAdvisory Board PublicationsBooksArticlesPublic ForumsEventsSelect Year2017\u00a0 2016\u00a0 2015\u00a0 2014\u00a0 2013 2012\u00a0 2011\u00a0 2010\u00a0 2009\u00a0 2008 2007\u00a0 2006 2005\u00a0 2004\u00a0 2003 2002\u00a0 2001\u00a0 2000\u00a0 1999\u00a0 1998 1997\u00a0 1996\u00a0 1995\u00a0 1994\u00a0 1993 1992\u00a0 1991\u00a0 1990\u00a0 1989 1988 1987 1986\u00a0 1985\u00a0 1984 1983 Events Events in 2017 Events in 2017 \u201cCustomer Engagement\u201d Indian School of Business Hyderabad, India, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-31","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/pages\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":160,"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/pages\/31\/revisions"}],"predecessor-version":[{"id":4382,"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/pages\/31\/revisions\/4382"}],"wp:attachment":[{"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/media?parent=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}