{"id":65,"date":"2021-06-13T13:38:09","date_gmt":"2021-06-13T13:38:09","guid":{"rendered":"https:\/\/imc.resourz.net\/?page_id=65"},"modified":"2021-09-17T09:33:21","modified_gmt":"2021-09-17T09:33:21","slug":"thought-leadership","status":"publish","type":"page","link":"https:\/\/www.imcinternational.com\/index.php\/thought-leadership\/","title":{"rendered":"Thought Leadership"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"65\" class=\"elementor elementor-65\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8bd40e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8bd40e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-17cde2f\" data-id=\"17cde2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-a475609\" data-id=\"a475609\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86d0fde elementor-widget elementor-widget-heading\" data-id=\"86d0fde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Thought Leadership<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e74806 elementor-section-height-min-height elementor-section-full_width elementor-section-items-stretch elementor-section-height-default\" data-id=\"2e74806\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0d517a elementor-hidden-phone\" data-id=\"f0d517a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e453855 txt elementor-widget elementor-widget-text-editor\" data-id=\"e453855\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/key-people\/\">Key People<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-653bdae txt elementor-widget elementor-widget-text-editor\" data-id=\"653bdae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/key-people\/\">Advisory Board<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1fb535 txt elementor-widget elementor-widget-text-editor\" data-id=\"d1fb535\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/case-studies\/\">Case Studies<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64050cb txt elementor-widget elementor-widget-text-editor\" data-id=\"64050cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/thought-leadership\/\">Thought Leadership<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e61e77 txt elementor-widget elementor-widget-text-editor\" data-id=\"0e61e77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/practice-prize\/\">Practice Prize<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2898dfa\" data-id=\"2898dfa\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39a7e42 txt elementor-widget elementor-widget-text-editor\" data-id=\"39a7e42\" data-element_type=\"widget\" id=\"text-editor\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<h2><a style=\"color: #ffffff; font-size: 20px;\" href=\"http:\/\/www.drvkumar.com\/legends-in-marketing-ceremony\/\" target=\"_blank\" rel=\"noopener\">Journey of a Legend<\/a><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2afd33 txt elementor-widget elementor-widget-text-editor\" data-id=\"a2afd33\" data-element_type=\"widget\" id=\"text-editor\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<h2><a style=\"color: #ffffff; font-size: 20px;\" href=\"http:\/\/www.drvkumar.com\/trends-in-social-media-marketing-presented-at-the-indian-school-of-business\/\" target=\"_blank\" rel=\"noopener\">Trends in Social Media Marketing presented at the Indian School of Business<\/a><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc6eae txt elementor-widget elementor-widget-text-editor\" data-id=\"ebc6eae\" data-element_type=\"widget\" id=\"text-editor\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<h2><a style=\"color: #ffffff; font-size: 20px;\" href=\"http:\/\/www.drvkumar.com\/the-value-of-social-media-marketing-presented-at-the-indian-school-of-business\/\" target=\"_blank\" rel=\"noopener\">The Value of Social Media Marketing presented at the Indian School of Business<\/a><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8110f99 txt elementor-widget elementor-widget-text-editor\" data-id=\"8110f99\" data-element_type=\"widget\" id=\"text-editor\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<h2><a style=\"color: #ffffff; font-size: 20px;\" href=\"http:\/\/www.drvkumar.com\/rate-cuts-on-money-for-breakfast-on-fox-business\/\" target=\"_blank\" rel=\"noopener\">Rates Cuts on Money For Breakfast on Fox Business<\/a><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3df431 txt elementor-widget elementor-widget-text-editor\" data-id=\"e3df431\" data-element_type=\"widget\" id=\"text-editor\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<h2><a style=\"color: #ffffff; font-size: 20px;\" href=\"http:\/\/www.drvkumar.com\/the-value-of-social-media-lessons-learned-from-successes-and-failures-presented-at-indian-institute-of-technology-madras\/\" target=\"_blank\" rel=\"noopener\">The Value of Social Media: Lessons Learned from Successes and Failures presented at Indian Institute of Technology Madras<\/a><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5076f6b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5076f6b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2a34964\" data-id=\"2a34964\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c3b3d2 txt elementor-widget elementor-widget-heading\" data-id=\"8c3b3d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.drvkumar.com\/behavioral-risk-in-the-retirement-red-zone\/\">Behavioral Risk in the Retirement Red Zone<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4db9c8 elementor-widget elementor-widget-text-editor\" data-id=\"d4db9c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\tThis video presentation is an educational webinar organized by Prudential in June 2007, that Dr. Kumar was a part of. Early results from Prudential\u2019s Variable Annuity sales were presented and discussed at this webinar. These results were later implemented at Prudential, which eventually earned a Finalist position for 2009-10\u2019s Practice Prize award. Read more about the final Practice Prize study\u00a0<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/www.imcinternational.com\/wp-content\/uploads\/2015\/02\/Prudential-Article.pdf\"><u>here<\/u><\/a>.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d4331f5\" data-id=\"d4331f5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73d1abb txt elementor-widget elementor-widget-heading\" data-id=\"73d1abb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.drvkumar.com\/behavioral-risk-in-the-retirement-red-zone\/\">Should You Fire Your Customers?<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f1cca elementor-widget elementor-widget-text-editor\" data-id=\"b9f1cca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>This video is a media coverage on Dr. Kumar\u2019s views on profitable customer management. This appeared on Channel NewsAsia on July 23, 2009. Visit the\u00a0<a style=\"color: #4c3989; font-size: 18px;\" href=\"http:\/\/www.drvkumar.com\/publications\/\" target=\"_blank\" rel=\"noopener\"><u>Publications<\/u><\/a>\u00a0 section of this website to read more on Dr. Kumar\u2019s scholarly work on customer management and other related topics.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1b7b17c\" data-id=\"1b7b17c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6bb402 txt elementor-widget elementor-widget-heading\" data-id=\"e6bb402\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.drvkumar.com\/social-coupons-wont-last-like-this-from-cbs\/\">Social Coupons Won\u2019t Last Like This from CBS<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5344217 elementor-widget elementor-widget-text-editor\" data-id=\"5344217\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\tThis video is a media coverage on Dr. Kumar and his colleagues\u2019 successful study of social coupons and their impact on the financial performance of businesses. This appeared on CBS Atlanta\u2019s evening news on October 7, 2011. This study analyzed the existing social coupon strategy and developed a Social Coupon Calculator that businesses can use to see if launching social coupons would be a viable proposition. Read more about this study<a style=\"color: #4c3989; font-size: 18px;\" href=\"http:\/\/www.drvkumar.com\/social-coupons-and-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\"><u>here<\/u><\/a>. Go here to use the<a style=\"color: #4c3989; font-size: 18px;\" href=\"http:\/\/www.drvkumar.com\/social-coupon-calculator\/#\"><u>calculator<\/u><\/a>.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4a0a6a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b4a0a6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e48aee8\" data-id=\"e48aee8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-744c507 txt elementor-widget elementor-widget-heading\" data-id=\"744c507\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.drvkumar.com\/atlantas-consular-general-of-india\/\">GSU Provost remarks<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdab06d elementor-widget elementor-widget-text-editor\" data-id=\"fdab06d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>This video highlights a few remarks by provost during the Legends of Marketing ceremony held to honor the work of Dr. Kumar.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bb78266\" data-id=\"bb78266\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7edfd4 txt elementor-widget elementor-widget-heading\" data-id=\"e7edfd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.drvkumar.com\/atlantas-consular-general-of-india\/\">Atlanta\u2019s Consular General of India<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3bc955 elementor-widget elementor-widget-text-editor\" data-id=\"f3bc955\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>This video offers a brief introduction of the Legends of Marketing ceremony held to honor the work of Dr. Kumar.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-13c4ec0\" data-id=\"13c4ec0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a363a08 txt elementor-widget elementor-widget-heading\" data-id=\"a363a08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.drvkumar.com\/dr-sheth-remarks\/\">Dr. Sheth remarks<\/a><\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c487b9 elementor-widget elementor-widget-text-editor\" data-id=\"7c487b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>This video offers an excerpt of the Legends of Marketing ceremony held to honor the work of Dr. Kumar.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Thought Leadership Key PeopleAdvisory BoardCase StudiesThought LeadershipPractice Prize Journey of a Legend Trends in Social Media Marketing presented at the Indian School of Business The Value of Social Media Marketing presented at the Indian School of Business Rates Cuts on Money For Breakfast on Fox Business The Value of Social Media: Lessons Learned from Successes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-65","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/pages\/65","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/comments?post=65"}],"version-history":[{"count":163,"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/pages\/65\/revisions"}],"predecessor-version":[{"id":4446,"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/pages\/65\/revisions\/4446"}],"wp:attachment":[{"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/media?parent=65"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}