{"id":88,"date":"2021-06-13T13:42:59","date_gmt":"2021-06-13T13:42:59","guid":{"rendered":"https:\/\/imc.resourz.net\/?page_id=88"},"modified":"2021-09-17T04:37:25","modified_gmt":"2021-09-17T04:37:25","slug":"marketing-analytics","status":"publish","type":"page","link":"https:\/\/www.imcinternational.com\/index.php\/marketing-analytics\/","title":{"rendered":"Marketing Analytics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"88\" class=\"elementor elementor-88\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52fb737 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"52fb737\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d15967 elementor-hidden-phone\" data-id=\"6d15967\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e9d942 txt elementor-widget elementor-widget-text-editor\" data-id=\"7e9d942\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/key-people\/\">Key People<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c2b0a txt elementor-widget elementor-widget-text-editor\" data-id=\"45c2b0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/key-people\/\">Advisory Board<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-637172b elementor-widget elementor-widget-text-editor\" data-id=\"637172b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\tMarketing Solutions\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e0a98d txt elementor-widget elementor-widget-text-editor\" data-id=\"4e0a98d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/marketing-analytics\/\">Marketing Analytics<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28fade0 txt elementor-widget elementor-widget-text-editor\" data-id=\"28fade0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/database-marketing\/\">Database Marketing<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8832f3 txt elementor-widget elementor-widget-text-editor\" data-id=\"f8832f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/marketing-intelligence\/\">Marketing Intelligence<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3046c9c txt elementor-widget elementor-widget-text-editor\" data-id=\"3046c9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/marketing-strategy\/\">Marketing Strategy<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6409f55 elementor-widget elementor-widget-text-editor\" data-id=\"6409f55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\tBusiness Advisory Services\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20de26e txt elementor-widget elementor-widget-text-editor\" data-id=\"20de26e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/pathfinder\/\">Path Finder<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f8c465 txt elementor-widget elementor-widget-text-editor\" data-id=\"6f8c465\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/smart-source\/\">Smart Source<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e70b5 elementor-widget elementor-widget-text-editor\" data-id=\"e3e70b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\tIMC Institute\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0465111 txt elementor-widget elementor-widget-text-editor\" data-id=\"0465111\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<a style=\"color: #4c3989; font-size: 18px;\" href=\"https:\/\/www.imcinternational.com\/index.php\/imc-institute\/\">IMC Institute<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eda4a0d\" data-id=\"eda4a0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a49c869 elementor-widget elementor-widget-heading\" data-id=\"a49c869\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Analytics<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e814ca elementor-widget elementor-widget-text-editor\" data-id=\"1e814ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Our Marketing Analytics practice specializes in providing data analysis for firms with large customer databases. IMC functions as an extension of customer\u2019s existing Research and Development group to provide individual customer level marketing and strategic business insights. IMC team members are experts in applying advanced analytical techniques such as regression analysis, CHAID trees, conjoint analysis, factor and cluster analysis, multivariate analysis, and evolutionary algorithms to help solve a variety of marketing and business issues. In addition, IMC builds customer choice and purchase incidence models that allow managers to evaluate market share, brand competition, and customer loyalty.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee01bea elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ee01bea\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Marketing Applications of Multivariate Techniques<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Panel Data Analysis<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Data Mining Techniques<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Genetic Algorithms and Neural Networks<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Key PeopleAdvisory BoardMarketing SolutionsMarketing AnalyticsDatabase MarketingMarketing IntelligenceMarketing StrategyBusiness Advisory ServicesPath FinderSmart SourceIMC InstituteIMC Institute Marketing Analytics Our Marketing Analytics practice specializes in providing data analysis for firms with large customer databases. IMC functions as an extension of customer\u2019s existing Research and Development group to provide individual customer level marketing and strategic business insights. IMC team [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-88","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/pages\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":73,"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/pages\/88\/revisions"}],"predecessor-version":[{"id":4294,"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/pages\/88\/revisions\/4294"}],"wp:attachment":[{"href":"https:\/\/www.imcinternational.com\/index.php\/wp-json\/wp\/v2\/media?parent=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}