S. Sriram, Ph.D.
Dr. S Sriram is Vice President -Modeling Services, at IMC International. Dr. Sriram has extensive experience in building statistical models related to business questions. He is an expert analyzing both individual level and aggregate market data to address issues such as the dynamics of brand equity and its implications for optimal marketing budget allocation, consumer adoption of new technology products, and the nature of strategic interaction between firms. Dr. Sriram has a Ph.D. in Marketing from Purdue University.