Management teams provide the vision, roadmap and planning essential to the success of every firm. However, developing the marketing strategy required to support these plans is often difficult. IMC’s Marketing Strategy Services Group consults on designing the long-term marketing activities essential to supporting management objectives. This is accomplished through the identification and development of strategic initiatives with quantifiable results over time.
Services include following areas:
- Designing Customer Loyalty Schemes
- Measuring and Managing Customer Satisfaction
- Measuring and Managing Brand Equity
- Maximizing Customer Equity
- Maximizing Customer Lifetime Value