Growing Prudential Annuities’ Variable Annuity Sales

This video presentation demonstrates Dr. Kumar and his colleagues’ successful study of Prudential’s Variable Annuity sales presented at the 2009-10 ISMS Practice Prize Conference. This study earned him and his colleagues a Finalist position for that year’s Practice Prize award. Read more about this study here.

Marketing Mix Recommendations to Maximize Value Growth at P&G Asia-Pacific

This video presentation demonstrates Dr. Kumar and his colleagues’ successful study of P&G’s marketing mix allocation strategy presented at the 2007 ISMS Practice Prize Conference. This study earned him and his colleagues a Finalist position for that year’s Practice Prize award. Read more about this study here.

The Power of CLV: Managing Customer Value at IBM

This video presentation demonstrates Dr. Kumar and his colleagues’ successful study of IBM’s implementation of Customer Lifetime Value (CLV) metric and its related strategies to enhance firm value. This was presented at the 2006 ISMS Practice Prize Conference. This study earned him and his colleagues a Finalist position for that year’s Practice Prize award. Read more about this study here.

Dr V Kumar – Talk Introduction

This video offers a brief introduction by Dr. Kumar.