IMC aspires to be the first choice for cutting edge and most innovative business solutions worldwide.
Marketing Intelligence
Knowledge Center
Case Studies
Thought Leadership
Our Clients
IMC's development and implementation of the Customer Lifetime Value (CLV) metric at a fashion retailer helped them measure and manage customer profitability that led to the deployment of various profitable customer level and store level marketing strategies.
IMC's model implementation within IBM to optimize the number of times the organization contacts its customers, forecasting cost to serve, and imputing unobserved contribution margins resulted in a gain of over 20 million dollars.
IMC's development and implementation of the Customer Influence Effect (CIE) metric and the Customer Influence Value (CIV) metric at HokeyPokey, a chain of ice-cream retailers in India resulted in an increase of 49% in brand awareness, 83% in ROI, and a 40% share of the total growth in sales revenue.
IMC's marketing-mix model to study the price and distribution elasticities for all of P&G's detergent products for a South Asian market resulted in a gain of over 39 million dollars.
IMC's development and implementation of the "Emotion Quotient" (EQ) Tool for Prudential that resulted in a $450 million lift in variable annuity sales.
IMC Institute
IMC Institute is IMC International's knowledge sharing platform. The institute's mission is to share cutting edge research insights in areas of Marketing Solutions for Fortune 1000 firms in Financial Services, Information Technology, Telecom, Retail, Health Care, Manufacturing, Hospitality and Services industries.
Database Marketing
Most firms make strategic marketing decisions without considering all available customer information. IMC helps its clients to effectively understand and utilize this information by planning effective database marketing campaigns.
Marketing Analytics
Our Marketing Analytics practice specializes in providing data analysis for firms with large customer databases. IMC functions as an extension of customer's existing Research and Development group to provide individual customer level marketing and strategic business insights.