This video presentation demonstrates Dr. Kumar and his colleagues’ successful study of Prudential’s Variable Annuity sales presented at the 2009-10 ISMS Practice Prize Conference. This study earned him and his colleagues a Finalist position for that year’s Practice Prize award. Read more about this study here.
This video presentation demonstrates Dr. Kumar and his colleagues’ successful study of P&G’s marketing mix allocation strategy presented at the 2007 ISMS Practice Prize Conference. This study earned him and his colleagues a Finalist position for that year’s Practice Prize award. Read more about this study here.
This video presentation demonstrates Dr. Kumar and his colleagues’ successful study of IBM’s implementation of Customer Lifetime Value (CLV) metric and its related strategies to enhance firm value. This was presented at the 2006 ISMS Practice Prize Conference. This study earned him and his colleagues a Finalist position for that year’s Practice Prize award. Read more about this study here.
