Robert Leone is an expert in Statistical Methods and has conducted extensive research in evaluation of effects of advertising, pricing strategies, and promotion on market performance. He has published in professional journals as the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Journal of Advertising, Management Science and Operations Research, and is frequently quoted in national publications such as Business Week and The Wall Street Journal. Dr. Leone is the Berry Chair of New Technologies in Marketing and Professor of Marketing at the Fisher College of Business, Ohio State University.