Srini Srinivasan has developed unique expertise in the areas of Retailing and Promotions. He has conducted extensive research in Marketing Research and Strategy, Pricing and Promotions, Loyalty and Satisfaction. His research results have appeared in the Journal of Advertising, Journal of Retailing, Journal of Marketing Research, the Journal of Professional and Personal Selling, and the Journal of Product and Brand Management. He has held positions with several firms. Dr Srinivasan is Associate Professor of Marketing, Drexel University, Philadelphia.