events-in-2006 – IMC International

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Events in 2006

Implementing CRM Strategies to Improve Performance Metric
November 2006
American Marketing Association MPlanet Conference Orlando, FL
Benchmarking Performance Metrics
November 2006
AMA MPlanet Conference Orlando, FL
The Effectiveness of CRM Strategy
August 2006
AMA Summer Educator’s Conference Chicago, IL
Customer Management: Is it Truly Valuable to Retailers
July 2006
American Marketing Association – Sheth Doctoral Consortium University of Maryland College Park, MD
Implementing CRM Strategies to Obtain Better Performance Metrics
June 2006
Marketing Science Conference Pittsburgh, PA
Linking CLV to Shareholder Value
June 2006
Marketing Science Conference Pittsburgh, PA
What Drives Cross-buy?
June 2006
Marketing Science Conference Pittsburgh, PA
Managing Customers’ Product Returns
June 2006
Marketing Science Conference Pittsburgh, PA
Linking Marketing-Mix Variables to Firm’s Performance
June 2006
Marketing Science Conference Pittsburgh, PA
Interaction Orientation: An Empirical Assessment
June 2006
Marketing Science Conference Pittsburgh, PA
Modeling the Dependence in Timing, Incidence and Quantity
June 2006
Marketing Science Conference Pittsburgh, PA
Decisions in a B-to-B Context
June 2006
Marketing Science Conference Pittsburgh, PA
Targeting Customers Through Effective and Efficient Sales
June 2006
International Symposium on Forecasting San Antonio, TX
Linking Customer Lifetime Value to Shareholder Value
June 2006
Marketing Camp University of Groningen Groningen, The Netherlands
Leveraging Marketing Metrics for Maximizing Customer Profitability
May 2006
Yale Center for Customer Insight’s 2nd Annual Conference New Haven, CT
Campaign Management
May 2006
Marketing Metrics Conference Austin, TX
Leveraging superior Marketing Tools for building a Forward-looking CRM Strategy
May 2006
Challenges for Metrics for Customer Selection
March 2006
Marketing Science Institute Conference Santa Monica, CA
February 2006
AMA Winter Educator’s Conference St. Petersburg, FL
Customer Management: Is it Truly Valuable to Retailer
February 2006
AMA Winter Educator’s Conference St. Petersburg, FL
Will a Frog Change into a Prince: Predicting Changes in Customer Profitability
February 2006
AMA Winter Educator’s Conference St. Petersburg, FL
Profitable Management of Channel Adoption of Multichannel Customers
February 2006
AMA Winter Educator’s Conference St. Petersburg, FL
Managing CLV at IBM
February 2006
AMA Winter Educator’s Conference St. Petersburg, FL
Thought Leadership Discussion on Direct & Interactive Marketing
January 2006
Academic Practitioner’s Conference on Direct Marketing Williamsburg, VA
Effect of Power Transformation on Bass Model Curves