Events in 2012
- Profitable Brand & Customer Engagement
- June 2012
- Marketing Scholar Forum X: Latest Challenges in Research in Marketing Hong Kong, China
- Marketing for Profitable Customer Engagement
- June 2012
- 47th AMA Sheth Foundation Doctoral Consortium University of Washington, Seattle, WA
- Social Media Strategy: Increasing the Value and ROI of Intangibles and Tangibles
- April 2012
- INFORMS Analytics Practitioners Conference Huntington Beach, CA
- The Value of Social Media: Lessons Learned from Successes and Failures
- February 2012
- Indian Institute of Technology, Madras, Chennai, India
- Building a Profitable and Loyal Brand & Customer Engagement Strategy
- November 2012
- Marketing Research Group seminar Brunel University, United Kingdom
- Maximizing Profitable Customer Engagement
- October 2012
- Pontifical Catholic University of Parana, Brazil
- Sustainability, and Marketing to Socially – Connected Consumers
- December 2012
- MARCON 2012: International Marketing Conference IIM Calcutta, India